Publisher acceptable use policy

The Publisher Acceptable Use Policy is applicable to publishers participating in the adBrite marketplace. To be considered as a adBrite Ads publisher, you are required to adhere to the following policies.

We suggest you read the policies carefully and reference the guidelines often as we may change our policies at any time. As pursuant to our terms and conditions, it is your responsibility to keep up to date with and adhere to the policies posted here. Failure to comply with these policies may warrant us limiting ad serving to your site and/or limiting your adBrite account.

Site Content Guidelines:

adBrite prohibits ads from displaying on sites with the following content:

• Any pornographic material, adult material, or mature content including thinly censored nudity. Due to the risk of adult content, we do not allow image hosts or free web hosting services.
• Any offers for illegal activities, products or services.
• Promotion of fake documents, copied material, or paper mills.
• Promotion of drugs, or any related paraphernalia.
• Promotion of excessive profanity or violence
• Promotion of discrimination or infringes on the legal rights of others.
• Promotion or any attempt to profit from human tragedy or suffering that lacks any social, artistic, or political value. This includes any content that may be deemed inappropriate or insensitive to victims of natural disasters or human tragedies.
• Promotion of incentives for users or third-party beneficiaries for online activities, but not limited to, completing offers, performing searches, surfing websites, reading emails, completing surveys, clicking on ads, or any activity that artificially enhances website/advertiser metrics.
• Promotion of illegitimate programs and offers, such as ponzi schemes or high yield investments.
• Content or site construction intended to deceive or mislead for purposes of increasing traffic or clicks.
• Sales or offers that contain certain weapons, alcohol, tobacco, or any related paraphernalia.
• User submitted content that is not moderated.
• Little or no original content. This includes, but is not limited to:
  • Scraped content: Sites with content taken from high-quality sources or “Free Article” sites. These are often template or cookie cutter sites.
  • Auto-generated content: Sites with programmatically generated content. These sites often have random content that is confusing or nonsensical to a site visitor.
  • Doorway sites: Sites with content designed to increase search engine rank, with little content for an actual site visitor.
  • Made for ad sites: Sites that primarily consists of only advertisements do not constitute content for a landing page.
  • Login to view any content: Sites with landing pages with only a login or registration form.
  • Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.
  • Site under construction: Sites that are blank, under construction, page with raw coding/incorrect coding, or take too long respond.

Click Enticement Policy:

adBrite does not allow any of the following methods, but without limitation, to artificially generate clicks or impressions:

• Placement of advertisements in order to induce clicks. This includes the following:
  • Image + ad: Placing an image, photo, or thumbnail above or next to a text ad. This results in lower conversion rates for advertisers and is prohibited.
  • Misleading labels: Do not mislabel a zone, such as labeling a text ad module “Most Popular” as opposed to “Sponsored Links”.
  • Blind links: Placement of a text ad in a manner that it looks like site content or a site navigation link, such as only displaying the ad headline and not the copy.
  • Ad modification: An ad must be shown its original form, must be fully visible, and the zone code cannot be modified to change the targeting, behavior, or delivery of ads.
  • Gimmicky ad: Placement of an ad in a manner that makes it difficult to distinguish from site content.
  • Video players: We do not allow zones to be placed near a video player's controls, or 300 x 250 zones to overlay a video player.
  • General click enticement: Asking visitors to click on an ad in order to support a site.
• Incentivized programs such paid to click, paid to read, paid to search, paid to surf, autosurf, third party services, or click exchange.
• Use of bots or automated click and impression generating tools.
• Clicking on one’s own ads is prohibited.
• Displaying ads in any type of pop-up is not permitted.

Excessive Zones or Keywords:

To ensure a quality experience for advertisers and site visitors, adBrite does not allow excessive placement of zones on a page or excessive unrelated keywords in the zone description.

• You may place a total of six zones per page, with no more than three of any one zone type listed below:
  • Leaderboard zone type: 468x60 or 728x90
  • Skyscraper zone type: 120x600 or 160x600
  • Rectangular zone type: 300x250
  • Custom Flexible zone type
    • EX: You cannot have two 468x60 zones and two 728x90 zones because both sizes are considered leaderboard zone types.
• You may not place the same zone multiple times on one page. You need to create unique zones.
• You may not place multiple zones at the footer of the page.
• You may not place multiple zones in close proximity to one another or in a manner where the banner competes visually with other zones. This includes, but is not limited to, zones placed one on top of the other or side by side.
• adBrite reserves the right to disable zones if they severely degrade advertising effectiveness or create a "spammy" look-and-feel even if the site is within the six zone limit. The majority of the space on the site should not consist of only ads.
• You may not have excessive or irrelevant keywords within a zone's site description.

Non-English Sites:

At this time, adBrite current reviews English language sites only. Please note that all foreign language sites are currently eligible to receive ad buys direct from the “Your Ad Here” link on your site. As we expand our review capabilities, supported foreign language sites will be review for network ads.