AdBrite Ranked No. 3 Fastest-Growing Advertising & Marketing Company in 2008 Inc.5000
August 21st, 2008
SAN FRANCISCO, Aug. 21 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, is the No. 3 fastest-growing Advertising & Marketing company in the U.S., according to Inc Magazine’s 2008 Inc. 5000 list. AdBrite was ranked No. 34 overall in Inc’s annual survey of America’s fastest-growing private companies. (Continued…)
AdBrite Jumps Into the Behavioral Targeting Fray
July 22nd, 2008
SAN FRANCISCO — AdBrite now offers behavioral targeting across the more than 70,000 sites within its network. The San Francisco-based company announced the news at OMMA Behavioral on Monday, along with the claim that it has become the largest ad network (in terms of sites available), to offer behavioral targeting. (More…)
AdBrite Launches Behavioral Targeting Network
July 21st, 2008
AdBrite announced it will use its large online advertising marketplace (70,000 active websites) to unveil a new behavioral targeting product, currently available as invite-only to a select group of advertisers.
The new service allows advertisers to display ads to users based on their interests and habits, and however freakish this may seem to some users, we all know that it works well in practice. There are 14 major interest categories which are subdivided to over 3000 subcategories; these include Automotive, Business & Finance, Careers, Consumer Electronics, Dating & Singles, Health, Music, and Travel. (Article…)
Two Large Ad Networks Embrace Behavioral Targeting
July 21st, 2008
As demand for display advertising circles the drain, two of the Web’s largest ad networks have embraced behavioral targeting.
AdBrite and ValueClick have separately unveiled new ways to allow media buyers to reach their aggregated audiences based on prior online activity. But the two have taken notably different approaches.
AdBrite, which works with 70,000 sites active in its network, said it now allows marketers to deliver behaviorally targeted ads to consumers in 14 categories, and approximately 3,000 subcategories. Those categories include automotive, music, business & finance, and consumer electronics. (Full Article…)
AdBrite Unveils Largest BT Network Yet
July 21st, 2008
ADOTAS – Internet ad marketplace AdBrite, said it will leverage its 70,000 plus active Web sites to unveil a behavioral targeting product that it bills as the first to utilize behavioral targeting methods over a network with such vast reach. AdBrite introduced the product at the OMMA Behavioral conference in San Francisco today.
AdBrite’s network has grown significantly this year (it was 50,000 strong in January) – right now, the company is second only to Google in the breadth of its reach. Interactive advertisers will be able to use the new BT product to target ads on five times more sites than they could previously, the company said.
(More…)
AdBrite Offers Internet’s Largest Behavioral Targeting Network
July 21st, 2008
SAN FRANCISCO, July 21 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, announced today that over 70,000 websites are now active in its online advertising marketplace. The company also unveiled a new Behavioral Targeting product that is the first to utilize behavioral targeting methods over a network with this many sites. (More…)
AdBrite: Despite Naysayers, Ad Networks Still Growing
May 12th, 2008
During a UBS “Conversations with the Blogosphere” conference call on Friday, AdBrite Marketing VP Paul Levine rebutted recent comments made by digital media executives about the not-so-bright future of ad networks and exchanges.
“Publishers will always have the right and the imperative to figure out the best way to monetize their inventory,” Levine said. “But the facts prove that there’s a lot of growth. Every day, more and more (publishers) are choosing to use networks and exchanges showing that they can be a successful compliment to the overall monetization strategy.”
Levine’s statement was in response to a presentation given by Forbes.com President and CEO Jim Spanfeller, in which he maintained that the role of ad networks and exchanges would start to diminish as publishers got smarter about selling their inventory on their own.
Live Nation, AdBrite Launch eFan Finder
May 9th, 2008
Live Nation has partnered with Internet ad network AdBrite to launch eFan Finder, a free tool designed to track the performance of Live Nation’s online advertising campaigns for concerts it markets and produces across North America. (More…)
AdBrite Seeks More Clients, with Tailored Music Ads
May 9th, 2008
There’s a lot going on with online advertising, and even though the curiosity from the marketing end has lent itself to some pretty interesting experiments with online campaigns (think widgets, sponsored chat rooms, etc.), the spending for online marketing is still very low in comparison to television, radio and print advertising methods.
AdBrite is hoping to help shift the attitude towards online advertising, and it’s targeting a specific portion of the music industry to move this shift along. (Find out How…)
Live Nation and AdBrite Enter Exclusive Multi-Year Online Advertising Partnership
May 9th, 2008
New ‘Live Nation eFan Finder’ Service Helps Local Concert Promoters, Agents and Managers View and Manage Performance of Online Ads for Live Nation Concerts in North America
SAN FRANCISCO, May 9 /PRNewswire-FirstCall/ — Live Nation (NYSE: LYV - News) and AdBrite today announced the launch of Live Nation eFan Finder, a new proprietary service that helps local Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation’s online advertising campaigns for thousands of shows it produces and markets in North America each year.
(Details…)
AdBrite, Live Nation Ready To Rock Your Summer
May 9th, 2008
ADOTAS – Just in time for the summer concert rush, Live Nation and AdBrite are making it easier for interactive advertisers to reach music fans online. The companies launched Live Nation eFan Finder, a proprietary service that helps Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation’s online advertising campaign. (More…)
Open-Sourcing Online Ad Targeting
April 10th, 2008
Posted by Rob Hof on Apr 10
There’s a glut of online ad networks out there, hundreds of them, each using their own particular flavor of targeting technologies—from Google’s contextual AdSense to many others that track people’s online behavior to divine their likely intent. Problem is, some ad networks have great technology but few Web sites or ad partners, while others may have great reach but poor targeting. Either way, the result is that many advertisers and publishers alike, unable to tell whether the results they’re getting are because of sheer bulk or because of ace targeting, seem skeptical about the utility of ad networks generally.
Enter AdBrite, which bills itself as “the Internet’s Ad Marketplace.” Today, it’s launching what it calls the Open Targeting Exchange, or OTX, that it hopes will create a sort of eBay for ad targeting technologies. When a visitor views a page on an AdBrite publisher’s site, OTX scans several targeting algorithms to determine the most relevant ads for that site or visitor. (More…)
AdBrite Launches Marketplace for Ad-Targeting Technologies
April 10th, 2008
AdBrite is taking a unique approach to online ad placement with the launch of its new Open Targeting Exchange (OTX), a competitive marketplace for algorithms and ad targeting technologies. (Full Story…)
AdBrite Launches Open Targeting Exchange (OTX), Creating Competitive Marketplace for Ad Targeting Technologies
April 10th, 2008
Unique Approach to Targeting Offers Higher Yield for Publishers, Better Results for Advertisers, New Revenue Model for Technology Providers
SAN FRANCISCO, April 10 /PRNewswire/ — AdBrite, The Internet’s Ad Marketplace, today announced the launch of Open Targeting Exchange (OTX), an open and competitive marketplace for ad targeting technologies. AdBrite’s OTX system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages. (More…)
AdBrite’s New System Gives Small Firms Access to Online Ad Space
April 10th, 2008
Web advertising firm AdBrite plans to announce that it is creating a system that gives small companies that have developed ad-targeting technologies access to online ad space. (More…)
AdBrite’s CEO On Creating a Transparent Ad Marketplace
April 4th, 2008
ADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, saying it’s the “world’s most trusted and transparent marketplace for digital advertising.” We sat down with CEO Iggy Fanlo to find out more about AdBrite’s mission. (Full Interview… )
AdBrite Launches Network Partnership Program
March 20th, 2008
To drive increased liquidity in the marketplace, ad exchange AdBrite has launched a network partnership program, including a dozen online ad networks such as AOL’s Advertising.com and CPX Interactive. (More…)
AdBrite Launches Program To Bolster Ad/Publisher Symbiosis
March 20th, 2008
ADOTAS — Internet ad marketplace AdBrite announced today the official launch of its Network Partnership program. Several interactive ad networks are already participating – including Advertising.com and CPX Interactive.
The partnership program enables ad networks to supply advertising and Web site inventory directly to the AdBrite Marketplace, enhancing advertiser/publisher symbiosis. The program has a full range of ad formats, targeting capabilities and site-level transparency, the company said. (More…)
AdBrite Launches Network Partnership Program, Bolstering Marketplace Efficiency
March 20th, 2008
Over a Dozen Ad Networks Participating, Including Advertising.com and CPX Interactive
SAN FRANCISCO, March 20 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, announced today the official launch of its Network Partnership program. Over a dozen online ad networks, including Advertising.com and CPX Interactive, are already participating in the program, driving increased liquidity and efficiency in the AdBrite marketplace. (More…)
AdBrite Hits 50,000 Web Site Mark
March 6th, 2008
ADBRITE HAS AMASSED MORE THAN50,000 sites in its network, which the company says makes it one of the largest online ad providers in terms of site volume, second only to Google.
(more… )
AdBrite Extends Reach – Second Only to Google
March 6th, 2008
Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites.
(more… )
AdBrite Network Exceeds 50000 Sites
March 6th, 2008
Online Ad Marketplace Second Only to Google in Size; Serving 8 of 20 Largest ComScore Media Properties
SAN FRANCISCO, March 5 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, announced today that over 50,000 websites are now active in its online advertising marketplace, making AdBrite second only to Google among ad providers in number of sites. AdBrite also announced that the company is serving 8 of the 20 largest US online media properties. (Release…)
Turning Microsoft’s ad trash into treasure
March 3rd, 2008
Ten years ago, Microsoft bought one of the most powerful ad networks of the first dot com boom - LinkExchange - for $265 million. At that time, the service provided free advertising for more than 1 million Web publishers, including eBay (EBAY). But after nine years of trying to turn it into a small business portal, Microsoft (MSFT) shut it down.
(more… )
AdBrite Gains Daniel Issen
February 28th, 2008
AdBrite announced today that Daniel Issen has officially joined the company in the position of Vice President of Engineering. Issen is now responsible for software development at the firm.
(more… )
AdBrite Hires Daniel Issen as Vice President of Engineering
February 28th, 2008
eBay, PayPal Veteran To Lead Software Development Organization
SAN FRANCISCO, Feb. 28 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, today announced that Daniel Issen has joined the company as Vice President of Engineering. An industry veteran with over 20 years experience, Daniel is now responsible for software development at the company.
(more… )
Media Strategies: Get Reach and Have Transparency, Too
February 27th, 2008
Open ad marketplaces are an attractive, low-cost option that give marketers more control over their ad network buys. See how this model works for brands and publishers alike.
Open ad marketplaces actually offer both massive pools of diverse publisher inventory at market-based prices and full site-level transparency to all market participants. (Article…)
Spottt Reincarates LinkExchange
February 13th, 2008
Spottt, which went into private beta at TechCrunch40, launches to the public today. The product is part of the Adbrite advertising network, but is being run as a separate brand.
(more…)
Spottt Launches, Offering Free Web Advertising for All
February 13th, 2008
New Service Helps Owners of Websites, Blogs, Social Network Profiles Promote Each Other for Free
SAN FRANCISCO, Feb. 12 /PRNewswire/ — Spottt, a new service that provides free advertising for website owners, launched today and is publicly available at http://www.spottt.com. Site owners, bloggers, and users of social networks can easily add a Spottt to their web page and receive free promotion from other Spottt members. Spottt is a creation of AdBrite, the Internet’s Ad Marketplace.
(more…)
Press Release: AdBrite’s Full Page Ad Rivals Reach and Engagement of Super Bowl Advertising
January 31st, 2008
AdBrite Network Reaches 79 Million Users - With Nearly 30 Second View Time, Full Page Ads Rival Marquee TV Ads at a Fraction of the Cost
SAN FRANCISCO, Jan. 29 /PRNewswire/ — As the Super Bowl shines its annual spotlight on the most high-profile buys and campaigns in television advertising, AdBrite, the Internet’s Ad Marketplace, has released figures that challenge traditional thinking about the unique value and impact of these spots.
(more…)
AdBrite Snags Spot As Fourth-Largest Ad Network
January 31st, 2008
ADBRITE IS THE FOURTH-LARGEST AD network in terms of page views, according to new comScore MediaMetrix stats. Only Yahoo, Google and AOL’s Advertising.com scored more page views.
The San Francisco-based ad network rolled out a number of new ad formats in 2007, including the Full Page Ad and InVideo ads–and edged out ValueClick, Exponential’s Tribal Fusion and WPP’s 24/7 Real Media to snag more than 25 billion page views in December. The company reports that it reached some 79 million unique users in the month. (Article…)
Press Release: AdBrite Ranked Among Top Four Ad Networks by comScore
January 31st, 2008
SAN FRANCISCO, Jan. 17 /PRNewswire/ — AdBrite is the fourth-largest ad network in the US, ranked by page-views, according to comScore’s December 2007 MediaMetrix report.comScore reported that the AdBrite network had over 25 billion page-views in December 2007. Only Yahoo! Network, Google Network, and AOL’s Advertising.com had more U.S. page-views. The AdBrite network reached 79 million unique users during the month.
(more…)
AdBrite raises 23M to keep up with ad network race
November 30th, 2007
Online advertising company AdBrite has raised $23 million in a third round of funding from investors led by DAG Ventures and including Sequoia Capital, Mitsui Ventures, and hedge fund Artis Management. (more…)
AdBrite Takes In Another $23 Million
November 30th, 2007
Ad networks are still catching money like rain. AdBrite raised $23 million from existing investors Sequoia Capital and Hedge fund Artis Management, reports Dan Primack. This is on top of $12 million, the company has already raised. In October, comScore ranked AdBrite as the 26th largest ad network after MySpace. Its ads reached 71 million people that month, representing a 39 percent reach of U.S. Internet traffic. (more…)
Press Release: AdBrite Announces $23 Million in Series C Funding
November 30th, 2007
SAN FRANCISCO, Nov. 30 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, today announced $23 million in Series C venture funding. The current round includes follow-on investment by Sequoia Capital as well as new participation from DAG Ventures and Mitsui Ventures. AdBrite also announced the appointment of Peter Sealey, former Coca-Cola CMO, to the company’s board of directors. (more…)
AdBrite launches Facebook network
October 31st, 2007
With Facebook widely expected to unveil a big advertising initiative next week, ad network AdBrite today is launching its own way for advertisers to target consumers on the social networking site.
The question, of course, is if Facebook gets into the ad game, will there be room for anyone else?
“Facebook may have a brilliant new way to do ad targeting based on profiles,” but that doesn’t mean it will crush the ad network business, insists AdBrite co-founder Philip Kaplan.
The Back Door Into Facebook Ads
October 31st, 2007
Microsoft nabbed much of the banner ad space on Facebook last week, but pockets of the site remain out of the technology giant’s hands - for now. (Release on the deal here.)
Or so advertising networks like AdBrite want to remind everyone. AdBrite, a network that places ads on sites across the Internet, announced today that advertisers can purchase ads on Facebook through its “Facebook Channel.” The channel is a collection of more than 100 Facebook applications, often called widgets, whose creators let AdBrite sell ads within them.
AdBrite puts spotlight on Facebook application ads
October 31st, 2007
Online advertising firm AdBrite is set to announce on Tuesday a new program to serve ads for third-party Facebook applications. Considering it a niche “channel” alongside existing AdBrite verticals, the company has launched a new Web-based interface so that Facebook application developers can join the program and make their inventories “instantly available to AdBrite’s large base of advertisers.”
AdBrite to Sell Ads on Facebook
October 31st, 2007
Online ad network AdBrite announced that it would begin selling ad units on a variety of Facebook applications.
The new sub-network of applications includes the popular iLike application, through which music fans express their tastes, and Fight Club, which lets Facebook users virtually square off. In total AdBrite says it can offer advertisers presence on over Facebook 100 applications, allowing brands an alternative means to access to the increasingly popular social networking platform.
Facebook App Channel, Brought To You By AdBrite
October 31st, 2007
Today, AdBrite announced the Facebook App Channel: the world’s first transparent marketplace for advertising on Facebook applications. With the entire buzz surrounding the social network these days, the plans to monetize the site have been anticipated, and this channel is one in a series of announcements that will allow the site’s new valuation of $15 billion to stick.
Press Release: AdBrite Extends Ad Platform to Support Facebook Application Advertising
October 31st, 2007
100+ APPS SIGN UP IN FIRST MONTH INCLUDING iLIKE, FIGHT CLUB, AND PIRATES
SAN FRANCISCO, Oct. 30 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace(TM), today announced the Facebook App Channel: the world’s first transparent marketplace for advertising on Facebook applications. Building on AdBrite’s strong momentum as an ad provider to small and medium-sized web publishers, including many in the social application and social networking space, the marketplace brings a new level of efficiency and monetization to the burgeoning Facebook economy. In the first weeks after its launch, the channel has already grown to represent more than 100 applications, including popular apps like iLike, Fight Club, and Pirates.
AdBrite Named Rising Star in Deloitte’s Technology Fast 500 Program
October 23rd, 2007
Attributes 2,741 Percent Revenue Growth to the Transparency and Reach of Its Online Advertising Marketplace
SAN FRANCISCO, Oct. 23 /PRNewswire/ — AdBrite has been named a Rising Star on Deloitte’s 2007 Technology Fast 500. A special category, the Rising Star list ranks 20 companies that have been in business a minimum of three years, but less than five years. They are ranked based on percentage of fiscal year revenue growth over three years (2004 to 2006). Deloitte’s Technology Fast 500 is a ranking of the 500 fastest growing technology, media, telecommunications and life sciences companies in North America.
SIRIUS Satellite Named Fastest Growing Company in Deloitte’s 2007 Technology Fast 500 Ranking
October 23rd, 2007
Revenue-driven business models contribute to growth of technology sector
SAN JOSE, Calif., Oct. 23 /PRNewswire/ — SIRIUS Satellite Radio Inc. was named the fastest growing technology company in North America, topping the 2007 Deloitte Technology Fast 500 ranking of the fastest growing technology, media, telecommunications and life sciences companies in North America. The award is based on percentage revenue growth over five years (fiscal years 2002-2006).
AdBrite Delivers Print-Style Engagement With New Format
October 15th, 2007
ADBRITE HAS ROLLED OUT THE ‘Full Page Ad,’ a new digital ad format that aims to blend the branding impact of a full-page magazine ad with the interactivity of the Web.
The San Francisco-based company automates the ad-buying process by giving advertisers a set of robust ad targeting, management and analytics tools–while making the list of available network publishers fully transparent. Publishers have the option to sell text, banner, interstitial, and now, Full Page Ad inventory by embedding a snippet of HTML into the pages they wish to monetize. Continue…
AdBrite Rolls Out The Full Page Ad
October 15th, 2007
Today, one of the top of the industry, AdBrite announced the offering of the “Full Page Ad,” a new format addition to the dynamic online advertising products that AdBrite offers. Full Page Ads are already running across 5,000 websites of all sizes from major publishers to smaller “long tail” content sites. The ads give advertisers a combination of interactivity and visibility that offers maximum impact of a campaign, as well as exact, real-time measurement and reporting on each site an ad appears on. “This gives the advertiser true transparency and more control over their campaign,” said Jim Benton, VP of Sales for AdBrite. (more…)
AdBrite to Release ‘Full Page Ad’
October 15th, 2007
The online ad network AdBrite announced plans this week to roll out a new ad unit–a Full Page Ad–which the company says is aimed at replicating the more high-impact ad placements common to print and television. Continue…
Sanyo, Pennzoil and Others Test New AdBrite Full-Page Format
October 15th, 2007
Rich media applied to display advertising typically increases engagement, but does it produce a memorable ad? San Francisco-based AdBrite says, “No.” But the company does think its new full-page ad unit will rival the impact of print and TV ads. Launch advertisers include Sanyo, Pennzoil, Live Nation, Chilis, and Investor Minute.buy viagra in thebuy viagra online the Rougesbuy cheap viagra not denyorder viagra outbreak oforder generic viagra Laurier waspurchase viagra pressure ofdiscount viagra comments uponcheap viagra boundaries hadcheap generic viagra measure thusnon prescription viagra Quebec swallowlow cost viagra There isviagra for sale enough toviagra no prescription was notbuy viagra india tariff helpedviagra soft tabs The disastersbuy viagra soft tabs crash. 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Press Release: AdBrite Introduces High-Impact Full Page Ad Format
October 15th, 2007
Full-Screen Format Gives Brand Advertisers Unprecedented Impact, Interactivity and Measurement Across 5,000 Sites LiveNation, Pennzoil and Sanyo Participating as Launch Advertisers
SAN FRANCISCO, Oct. 15 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, today announced “Full Page Ad,” a new advertising format in the company’s suite of innovative online advertising products. Already running on 5,000 websites including major publishers like Excite and iMeem, to smaller “long tail” content sites like Fanpop and Egotastic, AdBrite’s Full Page Ad provides advertisers with exclusive visibility and full interactivity for maximum impact, as well as precise, real-time measurement and reporting on every site where the ads appear.
Redefining The IMG Tag
March 29th, 2007
Advertising network AdBrite, which is always looking for new ways to think about things, says it can. This morning, AdBrite launches BritePic to help people add a lot of new functionality around embedded images. Just by changing the embed code, web publishers can add a caption, watermark, zoom, share, resize and other features. And an advertisement, if they choose to. continued…
AdBrite Launches “Steroids for Photos”
March 29th, 2007
San Francisco-based advertising marketplace AdBrite just launched a product called BritePic that is about to change the way bloggers and webpage users who publish images will embed pictures. BritePic is an unbelievably cool product that is not only fun to play with, but a free tool you can also profit from.
Putting Demographics And Behavior In Context
March 21st, 2007
“KNOW THY CUSTOMER” IS OR should be the mantra of any advertiser committed to longevity in the digital age. Unfortunately, all too often what advertisers THINK they know is based on static, quickly obsolescent models both of who customers are, and what their behavior says about who they are. In the conversation below, Phil Kaplan, co-founder of AdBrite ad network, outlines how behavioral and demographic profiles can be dynamically related, to add currency and vital context to both. continued…
Grade A Access to B-List Sites
January 7th, 2007
Advertisers have a new tool, AdBrite 2.0, for reaching the “long-tail” audience (those thousands of Web sites below the top 50) and it can be even easier than placing ads on the 50 largest sites. They also get to see exactly which sites their ads are on and turn off the ones they don’t want. continued…
AdBrite Makes Brilliant Video Product
January 4th, 2007
Ad Network AdBrite, which we wrote about in November, has soft launched a new video product that is going to be very popular with bloggers and other sites that embed a lot of video. continued…
AdBrite Opens Ad Market
November 15th, 2006
The changes wrought by digital technology are coming fast and furious in the advertising community as AdBrite, a venture-backed ad marketplace, on Monday introduced a new version of its product that opens up the market to the purview of both buyer and seller. continued…
AdBrite To Add Premium Pricing Option
November 8th, 2006
ONLINE EXCHANGE ADBRITE PLANS TO launch a new program that would create a hybrid of premium and remnant inventory. The new feature, “Guaranteed Delivery,” will allow publishers to reserve a portion of inventory that would typically sell at remnant prices for advance media buys at a premium price. continued…
ClickZ Marketing Excellence Award for Advertising/Marketing Campaign
November 8th, 2006
The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2005, moving the industry forward by providing brilliant examples of what can be accomplished. continued…
AdBrite Marries User Behavior to Demographic Data
November 7th, 2006
Most behavioral targeting works by offering advertisers a menu of in-market buyers: Ford can target Tacoda’s car shoppers, Expedia can reach Yahoo!’s imminent travelers, Hitachi can buy Revenue Science’s home entertainment enthusiasts, and so on. continued…
AdBrite Puts Ad Space on the Auction Block
November 7th, 2006
AdBrite is set to introduce AdBrite 2.0, a new auction system that will allow the company to sell advertising space, across its network of 28,000 sites, to the highest bidder. continued…
AdBrite now offering Auction model for its network
November 6th, 2006
Starting only two years ago, Adbrite set out to bring large brand marketers together with niche Web sites, while charging weekly rates instead of per-click. continued…
AdBrite Opens Auction Model
November 6th, 2006
Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more. continued…
AdBrite Introduces the World’s First Fully Transparent Online Advertising Marketplace: AdBrite 2.0
November 6th, 2006
AdBrite, Inc., the Sequoia Capital- backed Internet Ad Marketplace, today launched AdBrite 2.0, the world’s first fully transparent online advertising marketplace. AdBrite now offers a full- service marketplace where advertisers can deliver the right ad to the right person at the right time — and at the right price. Every ad on AdBrite 2.0 is auctioned in real time to the highest bidder. continued…
AdBrite to introduce new advertising auction format
November 6th, 2006
Web start-up AdBrite will be offering a new auction system for online brand advertising in a bid to steal some of the market from bigger players. continued…
AdBrite Toys with the Long Tail
November 6th, 2006
The Sequoia Capital-powered online ad company AdBrite has launched the new version of its ad platform, which now gives advertisers the ability to sell ads in a real time auction. Adbrite 2.0 currently connects more than 30,000 ad buyers with 20,000 online publishers, and helps to negotiate larger ad contracts with companies like ESPN, Vonage, Snickers and Sports Illustrated. continued…
AdBrite to auction Web ads to brand marketers
November 5th, 2006
SAN FRANCISCO, Nov 5 (Reuters) - Web advertising start-up AdBrite on Sunday said it will offer a new auction system for buying online brand advertising that aims to disrupt the concentrated hold on the market bigger Internet players have. continued…
AdBrite Appoints Mike Reaves, Vice President Engineering
October 10th, 2006
San Francisco, CA—October 10, 2006: AdBrite, the Internet’s Ad Marketplace, today announced the appointment of Mike Reaves, to AdBrite’s newly created position of Vice President, Engineering. CEO Iggy Fanlo made the announcement. A seasoned technology executive, Mr. Reaves will be responsible for advancing AdBrite’s technology products and platform.
AdBrite Signs 20,000th Publisher
September 9th, 2006
According to comScore, AdBrite has Grown from 8 million to 62 million Unique Users Per Month Since the Start of 2005 and Serves More than 650 Million Page Views Per Day continued…
Ad:tech: Integrated Media Spurs Innovation
July 26th, 2006
CHICAGO — This year’s ad:tech Chicago is full of discussions about new ways to market products, and the July 25 session “New … Integrated … Rich …” explored innovation through integrated media. continued…
AdBrite Names Shopping.com Vet CEO
June 2nd, 2006
ONLINE AD NETWORK ADBRITE HAS appointed Ignacio Fanlo, formerly the CEO of Shopping.com, as its new chief executive. Company founder Philip Kaplan, who formerly occupied the CEO chair, will remain in his position as chairman, and take on the newly created position of chief product officer. continued…
AdBrite Names Iggy Fanlo As CEO
June 1st, 2006
SAN FRANCISCO, June 1 /PRNewswire/ — AdBrite, the Internet’s Ad Marketplace, today announced the appointment of Ignacio (”Iggy”) Fanlo, the former President of Shopping.com, as its new CEO. Founder and Chairman Philip J. Kaplan made the announcement. Kaplan will remain Chairman and assume the newly created position of Chief Product Officer. continued…
Venture Capital: Silicon Valley’s startups booming
May 12th, 2006
…Interestingly, Kaplan is now running his own Internet startup — an online advertising network called AdBrite. The 30-year-old moved from New York to San Francisco in the fall of 2004 after raising money from Sequoia Capital — backer of companies such as Apple, Google and PayPal… continued…
New Attitude
April 1st, 2006
In 2000, Philip Kaplan found fame and fortune with F**kedCompany.com, a website that attracted subscribers by dishing the dirt on dotcom lawsuits, bankruptcies and layoffs. The site still reports on dotcom gossip, but Kaplan has been slightly distracted by his recent launch of another web-based business. continued…
AdBrite announces appointment of Jim Benton to VP of sales
July 22nd, 2005
San Francisco, CA.- AdBrite, the Internet’s Ad Marketplace, has announced the appointment of Jim Benton to Vice President of Sales. Mr. Benton previously served as a Senior Director of Sales at IAC/Interactive Corp, where he managed sales and strategic partnerships for Ticketmaster, Match.com, Citysearch and Evite. continued…
Trading Places
July 4th, 2005
Phil Kaplan, better known as Pud on F***edCompany.com, has done what he would have considered sacrilege a few years ago. He started his own company, complete with $4 million in funding from Sequoia Capital. This from a man who chronicled the fall of many a startup on his website. Many startups came and went through the boom and the bust, but F***edCompany is still up and running, thanks to ad revenue. continued…
Bright Future
July 1st, 2005
ONLINE ADVERTISING is a more than $10 billion business. But where there are big bucks there may also be fraud. Click fraud is a big problem and getting bigger as fraudsters take advantage of the fact that marketers must pay a fee to the search engine with each click of a sponsored link. continued…
30 Things You Didn’t Know You Could Do on the Internet
May 25th, 2005
Advertising on the Web doesn’t have to be complicated. Adbrite makes buying banner ads as easy as shopping at Amazon.com. Just pick a site where you want your ad to appear, and add it to your shopping cart. Prices range from 1 cent per click to $6000 for a week-long text ad campaign, depending on the site you’re targeting. You can also sell ad space on your site to others; Adbrite takes 25 percent of the cut. continued…
Internet’s Bad Boy Grows Up
May 24th, 2005
SAN FRANCISCO - It’s Monday morning at an online-advertising conference, and the chief executive of AdBrite Inc. is talking about repurchase rates and average per-click costs. But he’s seriously distracted by the busty models serving beer in the booth next door. continued…
Net jester who mocked dot-com flop gets serious
April 28th, 2005
When the dot-com bubble burst, Philip J. Kaplan made money mocking the entrepreneurs and venture capitalists who flushed away billions of dollars. continued…
AdBrite: A dot-com rascal is back and gunning for Google
February 4th, 2005
Lampooning their failed investments isn’t usually a great way to bag bucks from VCs. Unless you’re Philip Kaplan. continued…
Web Doomsayer Changes Tune With Ad Service
January 20th, 2005
Philip Kaplan made his name — and money — skewering Web companies on his F — edCompany.com site during the dot-com collapse. Now, the chronicler of Internet doom has a Web-based start-up of his own and, in an odd twist of fate, is teaming up with some of the same tech-world figures his site once trashed.
His new company, AdBrite Inc., sells online advertising, competing with the likes of Google Inc. for a share of a rapidly growing U.S. market, estimated at about $10 billion a year. To expand and gain legitimacy, AdBrite recently landed funding from Sequoia Capital, a prominent Silicon Valley venture-capital firm that also was an early Google backer. (more…)