The challenge

Pogo wanted to drive qualified registrations to their free online game service. They also wanted to learn which games (and sign up pages) delivered the best response rates to engage users in a seamless way. AdBrite’s reach of 70,000 sites, completely transparent network, and variety of ad formats led Pogo to choose AdBrite.

Background

Pogo wanted to create brand awareness in the gaming industry and to better identify their ideal target demographic for their flash-based online games.

Measurement

Target Cost-Per-SignUp
Visits to promotional landing page

Results

AdBrite’s conversion rates consistently out-performed target CPA by nearly 50%.
Within 1 month of using AdBrite Ad Optimizer, the average CPA improved by 35%.

Cost Per Sign Up (CPA):

Approach

AdBrite Full Page Ad campaign for 1 month, renewing monthly
Site specific bids on Social Networking and Gaming Sites
Sample Creative: Stack ‘Em, Arcade/Pool, Scrabble
Ad Optimizer was implemented to automatically scale spend on the best-performing sites

AdBrite helped us reach quality gaming sites, and at a value that let us spend our online advertising budget more efficiently.

Heather Bresnahan
Director, Online Media
SingerDirect