The challenge

Live Nation, having historically advertised solely off-line, wanted to reach the millions of music lovers on the Internet to promote its concert ticketing service. They had tried an online advertising campaign with a major portal but were not satisfied with the results. Live Nation chose AdBrite because of its ability to perform effectively on multiple regional advertising campaigns.

Background

Live Nation (NYSE: LYV) is the largest producer of live music concerts in the world. Its platform sells over 45 Million concert tickets a year and has recently expanded to direct concert ticketing, making it the industry’s first artist-to-fan vertically integrated concert platform.

Measurement

• Impressions delivered per geographical market
• Cost Per Click

Results

AdBrite Behavioral Targeting increased the number clicks by nearly 60%; Re-Targeting doubled the number of conversions.