Case Study:

Family-friendly restaurant chain

The challenge

To recreate brand awareness of its family entertianment centers, this nationwide restaurant chain sought to build an online contact list of interested parents and families in the US. Specifically, the company wanted to reach active mothers with kids between the ages of 3 and 8.

Background

An International chain of family entertainment centers offers arcade-style games, rides, playgrounds within a sit-down pizza restaurant setting. The franchise wanted to increase the number of subscriptions to it's E-Club.

Measurement

  • Visits to E-club web site (Ad Interactions)
  • New Subsriptions to the E-Club (CPA)

Results

AdBrite Behavioral Targeting increased the number clicks by nearly 60%; Re-Targeting doubled the number of conversions.

Ad Interaction:
AdBrite case study chart
Cost Per Subscription (CPA):
AdBrite case study chart
AdBrite case study

Approach

  • Banner and AdBrite Full Page Ad campaigns
  • Behaviorally-targeted ads to Parenting and Family sites
  • Dedicated account manager balancing campaign budget to maximize impressions on the best-converting sites
  • AdBrite Re-Targeting Pixel implemented to re-direct users who visited the E-club web site
  • Sample sites: BabyCenter, Huffington Post, eBay, White Pages, PhotoBucket
AdBrite’s behavioral targeting makes it easier for us to reach busy moms and get more subscriptions to the E-club.

Mikael
Advertising Agency Executive

AdBrite, Inc. - 731 Market St., Suite 500, San Francisco, CA 94103

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