World-Class Reporting & Analytics Tools
To help our advertisers and publishers make informed decisions we've created world-class reporting and analytics tools that put a face on the tens of thousands of variables tracked by adBrite's ad serving technology.
Our reporting interface is simple and easy to use and a nature extension of our traditional campaign management tool. Our analytics allow advertisers to drill down from high-level information across all campaigns (impressions served, click-through rates, cost-per-click) to granular data (conversion and revenue information, time of day analysis, 3rd party data insights).
Ultimately, our reporting and analytics tools don't just report on campaign information and data, but help answer the question "why?" when a particular site or campaign performs better than another.
Reporting pixel
When adBrite's reporting pixel is placed on an advertiser page prior to a campaign our reporting tool provides the advertiser with visibility into visitors to their website. Through optional values an advertiser can track several different metrics. Using the click and view values, for example, an advertiser can track campaigns on other exchanges or ad networks that are driving traffic to their site. This provides a baseline for either funnel analysis or activity comparisons. Using the cost value an advertiser can assign a basket value to a completed conversion, allowing for ROI tracking (view and click values can also take on CPM and CPCs allowing this to be done for external campaigns as well).
Floodlight® & UAT
When using DoubleClick's® Floodlight® or Atlas'® Universal Action Tag our reporting and analytics tools also allow us to extract data and provide insights on this valuable information.
