Second-price auction. Sounds confusing, but it's not.
We believe in a single, fundamental truth: We shouldn't tell you how much to pay for what you think is valuable, and neither should anyone else. That's why we believe in letting the market set the price. While that sounds like it could get complicated, we've gone to great lengths to make sure it isn't.
adBrite uses a "second-price" auction pricing model. It's just like winning an auction on eBay®. Say you bid $100 for a pair of shoes. Let's also say that the bidding only goes up to $65. On eBay, you win the auction and the shoes and end up paying just $65.01. That's how adBrite's pricing works, only you win ad impressions, not shoes.
And in case you were wondering, our pricing works with all pricing models including CPM, CPC and CPA.
