The challenge
Pogo wanted to drive qualified registrations to their free online game service. They also wanted to learn which games (and sign up pages) delivered the best response rates to engage users in a seamless way. AdBrite’s reach of 70,000 sites, completely transparent network, and variety of ad formats led Pogo to choose AdBrite.
Background
Pogo wanted to create brand awareness in the gaming industry and to better identify their ideal target demographic for their flash-based online games.
Measurement
- Target Cost-Per-SignUp
- Visits to promotional landing page
Results
- AdBrite’s conversion rates consistently out-performed target CPA by nearly 50%.
- Within 1 month of using AdBrite Ad Optimizer, the average CPA improved by 35%.
Cost Per Sign Up (CPA):
Approach
- AdBrite Full Page Ad campaign for 1 month, renewing monthly
- Site specific bids on Social Networking and Gaming Sites
- Sample Creative: Stack ‘Em, Arcade/Pool, Scrabble
- Ad Optimizer was implemented to automatically scale spend on the best-performing sites
