The challenge
To recreate brand awareness of its family entertianment centers, this nationwide restaurant chain sought to build an online contact list of interested parents and families in the US. Specifically, the company wanted to reach active mothers with kids between the ages of 3 and 8.
Background
An International chain of family entertainment centers offers arcade-style games, rides, playgrounds within a sit-down pizza restaurant setting. The franchise wanted to increase the number of subscriptions to it's E-Club.
Measurement
- Visits to E-club web site (Ad Interactions)
- New Subsriptions to the E-Club (CPA)
Results
AdBrite Behavioral Targeting increased the number clicks by nearly 60%; Re-Targeting doubled the number of conversions.
Ad Interaction:
Cost Per Subscription (CPA):
Approach
- Banner and AdBrite Full Page Ad campaigns
- Behaviorally-targeted ads to Parenting and Family sites
- Dedicated account manager balancing campaign budget to maximize impressions on the best-converting sites
- AdBrite Re-Targeting Pixel implemented to re-direct users who visited the E-club web site
- Sample sites: BabyCenter, Huffington Post, eBay, White Pages, PhotoBucket
