IAB Standard Unit Spec

Type of ad
 All banners All text Full page ad Rich media
Sizes Accepted
  • 300x250
  • 468x60
  • 120x600
  • 160x600
  • 728x90
 Header: 25 characters       Body: 70 characters max 350px high by 550px wide
  • 728x90 to 728x280
  • 468x60 to 468x180
  • 300x250 to 500x250
  • 160x600 to 300x600
  • 120x600 to 300x600
Media Type
  • GIFs
  • JPEGs
  • Shockwave
  • Flash
   URL
  • Expandable
  • Floating
  • video
File K Size Flash
 50k   50k

Vendors:

  • PointRoll,
  • Eyeblaster
  • Eyeblaster
  • EyeWonder
  • DoubleClick Motif 
File K Size Gif/Jpeg
 50k   50k Initial: 50K     Max: 2Mb
Looping?
 Yes   Yes Yes
Looping #
 3x   Unlimited 3x
Animation?
 30 seconds   Unlimited 15 seconds
Accepted File Types
  • GIFs
  • JPEGs
  • PNG
  • HTML
  • JavaScript
  • Shockwave
  • Flash 
   Destination URL rollover or click
Sound
 Yes, must be user-initiated and have a pause button   Yes User Initiated
Accept 3rd Party Ad Serving?
 Yes Yes Yes Yes
Additional Flash or Rich Media Spec Information
 We accept third party HTML and Javascript tags, third party Richmedia tags accepted as long as they don't exit the iframe    

We accept

  • third party HTML and Javascript tags
  • third party Richmedia tags accepted as long as they don't exit the iframe
Due Date
 72 hours prior to flight date 72 hours prior to flight date 72 hours prior to flight date 72 hours prior to flight date
Special Notes

In order for your Flash banners to be "clickable," you must add a small piece of ActionScript to them that will accept our tracking URL. To do this, you need to cover your creative in a transparent Flash button with the following code:

on (release) {
   if (clickTAG.substr(0,5) == "http:") {
      getURL(clickTAG, "_blank");
   }
}
For more information, please read the instructions on Adobe's website:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
   A full page ad automatically redirects the user to your homepage or a url of your choice. All we need is the url for your desired landing page.  

Copyright 2011 AdBrite, Inc. All Rights Reserved. AdBrite and the AdBrite logo are trademarks of AdBrite, Inc. in the United States and other countries. All other trademarks used are the property of their respective owners. Subscriber agreement | Privacy/Legal